Straight to the point of the title of this article; the response is by giving the company a deeper understanding of all of the actions that customers make when they are interacting with the company website. This will be based upon all of the questions that are posed to the company by the customer along with whichever questions and queries occur most of the time.
With this data in hand companies can factor this into business development meetings in order to improve the experience that the customer gets when interfacing with the organisation's website. It is due to the engine of artificial intelligence that is at the core that allows a definitive yes to the question can chatbots improve customer service and support - as it will provide the company with another level of market research data from which to base future product and service development as well as how to improve customer satisfaction.
Without having to wait for customer service support staff to be available [as they may be busy on the phone dealing with other clients] clients can receive immediate attention. In the first instance we can look at the ways that customers interface with the organisation such as via email support requests, in person, via letters in the mail as well as on the phone; this requires a number of employees who need to take breaks and are of course not ever available twenty four hours a day and ...
who may not make the most accurate notes in terms of that which the customer has asked for during support conversations.
This is where chatbots for customer service comes into its own [and why major companies are using chatbot digital marketing strategy as a key component within their business development planning] in being able to accurately store all of the relevant data for later recall that can be used for business development and marketing strategy development purposes.
