Ways To Drive Free Traffic To Your Landing Page

The more traffic that a company sends to its landing pages, the faster they will be able to build a customer database and email list. Traffic is essential to the success of building a prospect list and there are quite a few free [meaning you do not pay platforms for website visitors] traffic generation methodologies that may be utilised by a digital marketing agency strategy implementation. In this discussion, we will discuss what we believe to be some of the best no direct paying traffic methods - noting that there is of course a cost to writing content, market research, designing graphics and related activities.

Promoting Company Website Landing Pages
Assuming that the business in question already has a website, it makes total sense for the organisation to promote their product and service based landing page around the internet. If a company already has visitors coming to their business website site then you can use chatbot for business marketing strategies to engage customers and try and convert as many of the visitors as possible as they are able to into email prospects. If an organisation happens to have used a website design and development agency that has used the WordPress blogging platform for their website then it will be fairly easy to add a sidebar widget with an image of the products and service that the customer is interested in with a link to their landing page. 

 

Some businesses working with their choses digital marketing agency for business prefer not to use sidebars with their website and if this happens to be the situation, the website designer can create a custom footer to promote the said landing page. The business development strategy may dictate that popups are used to promote landing pages and there are a number of plugins available for WordPress that will enable the developers to do this. Whenever the digital marketing strategy for business developers add popups, they will in most cases make sure that it has a close button so the visitor is able to can control things. Once the business popup is closed, the business development digital strategy will ensure that it will not appear again on any other pages that the client prospect wishes to view.

Video Strategic Marketing
It is a fact that customers engage with videos in this day and age. If a company does not have a YouTube channel then they will need to work with a video marketing for business agency as they will be missing out on some excellent free traffic. Yes, it takes time for the Video Content Marketing Agency time and effort to design and create videos as well as upload them, but with a resources such as YouTube a company will always have the chance to drive viewers of those videos to their landing page. A internet marketing business strategy can dictate that a company turns blog posts into videos as an example. 

 

Any video that is uploaded to YouTube needs to provide value to customers just as email marketing agency quality content as well as incentives do. There are many tools available now that a search engine and social media marketing agency will use to assist them in creating professional looking videos for their clients. Depending on the type of business; it may well be recommended that someone from the business makes a personal appearance in at least some of the digital marketing strategy videos. This methodology will assist in creating trust with the audience of the company as prospects will wish to see who they are dealing with. If the management of the company have phobias about doing this then if makes sense for them to get over them and get involved with putting their face into the marketing material.

Social Media Business Marketing
Many of the Social media marketing platforms offer a great opportunity for companies to gain new email subscribers and they can also be used with chatbot marketing customer interaction strategies. If the company has an Instagram account then they should add the URL of the landing page in the bio profile. The business digital marketing strategy execution should include adding posts to Instagram that encourage prospective customers to visit the page. If the business does not have a Facebook Page then one should be created immediately. 

 

The execution of the business development internet planning may mean that "call to action" buttons are added to the Facebook Page which will take business followers directly to specific landing pages. Again, it should be stated that the internet marketing content agency will create posts that encourage this. When it comes to Twitter companies can create a “pinned tweet” that contains the link to product landing pages. This will always appear at the top of the business profile. In terms of Pinterest, this can be used to drive free traffic to landing page as well.

Participating in freebies & giveaways
In some business market sectors there can be regular giveaway events where the company is able to giveaway valuable services or products in exchange for an email subscription.

The above can be considered and utilised and incorporated into core digital marketing agency strategy execution plans.

Chatbot Marketing Can Benefit Companies

 A chatbot can provide several benefits to any company. Working a chatbot marketing agency can be a great way to engage the audience of various organisations and also look increase client conversions which is an integral component when it comes to lead generation in relation to the marketing and branding of specific goods and services. If a marketing professional happens to be on the fence when it comes to chatbot marketing agency strategy implementation within a business development context then read on in order to learn more.

Gain More Conversions For Increased Engagement
When a customer is fully engaged with an organisation, they will be far more likely to purchase goods and services. This can be backed up as there are many studies available that prove this. 

 

A sales representative will do all that they can to increase engagement with a prospect because they know that this is the best way to convert them to a customer. With a coherent Digital Marketing Strategy Development plan a company will be able to engage several members of the specified target audience at the same time. A company will be able to set up their messenger bots to proactively engage with target clients. The technology is able to inform users about the benefits of your products and services and guide them to make a purchase. Users like chatbots because they are always attentive to their needs.

Chatbots Operate 24 Hours A Day
You will need to make an investment when you set up chatbots for your business but this will be a lot less than having to employ a team of customer service reps or sales reps. When you employ people you not only have to pay them a salary but you need to provide them with accommodation and the necessary tools to do their job. When you take into account that a well structured chatbot can increase your revenue then you will often find that they will provide a lot higher return on investment. It is going to take time and effort to setup your chatbots but they can quickly repay this.

These Methodologies Assist The Business To Understand Customer Characteristics
A well planned chatbot can ask specific questions from its users to provide you with market data that you did not have before. This is known as “declared data” and you can use this to refine your marketing efforts.

Utilise Various Channels To Generate Leads
It is possible to setup chatbots on other platforms not just on your website. Working with a business development marketing consultancy will ensure that various social media marketing profiles that are used in order to gain new business leads, this is one aspect of the business where these technologies can work really well. If there is a mobile app available for the organisation then it will be possible to include this form of interaction.

Improve Client Sales Experience
Most people that make purchases online need some form of support while they are doing this. They need answers to questions about a particular product or service and a chatbot can provide these answers quickly and consistently. You need to setup your chatbots so that they will guide users to make a purchase. By providing a great buying experience a chatbot will often be more successful at converting a prospect into a customer than a person would be.

Gain More Client Conversions
This form of technology can be used to perform different functions. You can set them up to generate leads, respond to customer service queries and sell your products and services. They are able to take a user through a process which increases the chances of a conversion. Some business have reported as high as twenty percent increases in conversions through using these methodologies.