As we continue to see that the search for products and services tend to start with the use of a computing device, this could be a mobile phone, table, smart device, laptop or good old fashioned desktop computer. Very often the quest to determine what to purchase commences with entering a query into the search engines; depending on the results potential customers will be lead to related ...
- Websites
- Blogs
- Articles
- Videos
- Social Media
- Blogger
- Tumblr
- Youtube
... or if strategic digital marketing services for companies has been implemented the company's products and services will be served up to prospective clients i.e. customers may end up clicking on results served up in the search engines and end up directly on the company website.
Now; when we talk about businesses getting strategic digital marketing for businesses [which we defined as a combination of search engine and social media] working for them; we refer to ensuring that the top level business development strategy is effectively implemented within using the internet as a channel in order to effectively connect the core value proposition of the organisation through to the end user clients, which in turn will through carefully planned marketing "funnels" and "flow patterns" will culminate in sales and additional revenues.
As companies look to focus on their core competencies, this is where the use of digital marketing agencies such as Capid Houser comes into play, they provide consulting, training and ongoing strategic search and social media marketing marketing services for companies. The service offering commences with keyword research, this research is based on the core value proposition and centred on the products and services that the company wish to draw the attention of clients to.
Sitting on top of the foundation of keyword research is that of content creation and distribution, the content can of course come in many forms to be used for micro blogging, blogging, videos, emails, press releases, articles and more depending on the needs of the organisation.
As users needs and thought processes are in a constant state of flux, we need to continually modify that which we produce in order to provide correlation, which is where the ongoing keyword research comes into play. On top of that there is a need for business to focus on Strategies to Promote Positive Google Customer Reviews as well as social media interaction of potential customers, potential joint venture partners, influencers and the media all designed to widen the digital marketing footprint in order to raise the visibility of the organisation within the search engines and amongst the growing numbers of social media users.
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