content marketing social media strategy

When embarking on developing a business brand and marketing strategy using social media, when interfacing with the chosen social media digital marketing agency one may ask how long each piece of content should be based on the different social media, blogging and content publication platforms that are out there that can be used to connect with different client sectors.

If the question is asked in relation to Twitter Marketing then the response could well be "how long
is a road" ??

In reality any company providing social media marketing services for small businesses will advise as
what can be deemed as an 'ideal length' of a well written article of a blog post used to provide value and / or to market a product or service [such as showcasing a ChatBot Marketing Agency] will actually vary depending on the specific market segment that is being operated within.

This along with the target demographic or market segment in addition to the actual intent of the post in question.

Having said that - when we as a Bristol digital marketing agency look at things from a statistic point of view it makes sense to focus on various structured guidelines such as when focusing on digital marketing strategies for retailers that should be followed when the marketer is making the ongoing decisions regarding just how long any given article of blog post should be.

Here we will look at what has been shown to be most successful across one of the main digital marketing platforms…

Twitter : When it comes to marketing on Twitter the ideal length for a post is apparently 100 characters. This is according to Twitter's own 'best practices' guidelines where they state that tweets of 100 characters or less enjoy 17%  higher engagement. That's not an insignificant stat… so keep it short and Tweet!

Data can be retrieved from various sources and various pieces of research vaguely supports the claim above !

Data shows that retweets tend to peak for Tweets that have around 100 characters with longer tweets being seen to do better than the shorter tweets. It seems that around one hundred tweets seem to be optimum.

Take these tips and incorporate them into your digital marketing strategy for continued success.

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