Saturday 16 November 2019

Using a Full Service Digital Marketing Agency

Before going into the discussions in relation to just why any company may look to get assistance in terms of using the internet for business promotion and advertising, it is worthwhile considering just how the world has changed in terms of how much things revolve around the use of technology in general and with this in mind we can see just how much consumers use the internet for market research and in so many cases the decision as to which company business is conducted with is made. It can be said that almost all businesses that are looking to expand the scope of their reach, to use the internet for lead generation and to also allow clients to experience products and services provided by organisations into the marketplace.


It is based upon the discussion above that more and more companies are looking to work alongside a full service digital marketing agency to help them to navigate the maze that is business internet marketing. Before continuing it is worthwhile stating that any go to client digital business promotion plans will consist of a combination of search engine as well as social media marketing strategies and tactics. In terms of search engine marketing we can consider the [now] fact that most purchase decisions start with a simple internet search - this relates to top level business development effects as any company will wish for its main company website along with associated internet portals and properties to be presented to potential clients in order to function as lead generation, customer education in relation to the building of the brand and promotion of key products and services that the customer will have expressed interest in due to the fact that they have performed specific internet searches.


It is worth mentioning here that the basis of ranking company website pages is based upon that of the creation and publication of relevant content - such content will contain links - again these links [hyperlinks] will be based on that which would have been typed into the search engines [a full course of keyword research will be conducted at the outset of the digital marketing makeover strategy business development project - this will provide the basis for which content should be created] and via a complicated algorithmic process; websites are ranked based on the quality of content [articles, blog posts, videos, emails, PDFs etc etc] that is found and interlinked all around the various internet portals. Before we move on - please note that of course there is much more than that touched on above when it comes to search engine marketing.



Social media marketing is again based on content that should be used as a basis for conversations, groups and broadening the scope of the business within the various social media networks. The content determined from the keyword research and used for SEM can be used for social media marketing advertising and promotions and when we combine the two [search engine and social media] marketing techniques above in combination with video marketing we see the powerful effects of growing the brand equity [there may be different branding messages relating to different products and services] of the company looking to dominate within the various internet social media and search engine channels.


Note that all of the above content keyword research and publication along with targeted linking needs to be carried out on an ongoing basis - it is for this reason that any quality full service digital marketing agency is now in high demand - partnering with a quality internet business company will pay back in dividends which will assist the company in marketing, advertising and promoting its goods through channels on the internet for business and revenue growth. It will also allow the hiring company to focus on customer satisfaction and improving the quality of its goods and services.

Wednesday 13 November 2019

small business marketing strategy and business development

There are many lessons that any of the many smaller business found throughout the world [give the changes in the various economies with job security of the past being lost] can learn by looking at the way that large corporates operate in terms of they way they operate on a daily basis in terms developing their current products and services; continually analysis the marketplace in order to look for opportunities to develop new offerings and for driving up levels of customer satisfaction.





In addition to the above there is the increased focus and attention that now needs to be made when it comes to dealing with the ever diversified and changing world of digital marketing. When it comes to marketing a business on the internet - this should be noted at this point that this encompasses the fields of social media and search engine marketing and all that this way of communicating with clients [video, blogs, emails and other forms of content] that is necessary based on the classification and type of customer. This class of customer will be documented based on the upfront market research that will be conducted - all of this business marketing strategy and business development discipline serves to act as a foundation for a strong business.



One of the components of business development that some of the most cherished companies focus on and as we make efforts to relate this to small business marketing strategy and business development; we see that they as a matter of process continue to refine the customers and clients that they are marketing to. In other words they really understand the "who" the products and services that they develop are for. With this in mind the ongoing marketing messages that will be pushed down through defined marketing channels - will be targeted. In addition to being targeted - they will be funneled through the channels to market that matter to the customers.


As an example if a small business marketing development organisation is looking to service another functioning business that operates within a particular market sector, they may wish to push their marketing messages in various trade journals and industry specific magazine. This direct marketing channel will ensure that all of the people who are interest in the developed products and services will gain exposure to the desired information. In turn this may act as part of a lead generation plan and bring these prospects through a defined process that may well end up with them becoming paying customers.



In addition to the above - we will at some point have to deal with building the brand of the company using the internet and for this working with a full service digital marketing agency may be the method to utilise. Not to say that the company in question could not effectively in time advertise the organisation on the internet - the point being made is there is a need to factor in channel marketing, market segmentation, channel marketing, business branding as well as ideal client profiling into the development and execution the internet based promotions.


With the complexities involved and with the background experience that a social media and search engine marketing agency may have; working experts who are not emotionally involved in the business - will in most cases assist the business in reaching desired objectives in a shorter period of time that they otherwise would. So in conclusion we advocate looking to the best practices of successful companies and if necessary - work with expert partner companies in order to accelerate the time taken to get the products and service into the hands of target market customer.

Monday 11 November 2019

Digital Marketing Agencies Help With Business Development

The act of effectively marketing a business on the internet is indeed a complex one; the field of digital marketing comprises many specific and active fundamentals some of which are key to the success or the failure of any go to market digital campaigns. Virtually every type of business will need to have a presence when it comes to being seen within the various social media marketing portals as well as being relevant when it comes to search engine marketing.



Search Engine Marketing is the field of working to ensure that company websites or various Web2.0 or blogging platform posts being found by customers after they have keyed in specific search phrases within the search engines that related to the product and services that any company in question develops and sells into the market place at large.

If we take the topic of search engine marketing as a standalone entity then as a fundamental there will be keywords analysis, this results of this analysis that will have to take place at the outset of any go to market digital campaign will be used as a foundation for the necessary written content that will come in the form of blog posts, defined email marketing campaigns and can also be used for developing marketing videos.
 

The content that has been developed for use in ranking company websites can also be cross used with social media marketing for both quality content posting as well as being used as a basis for developing marketing and advertising campaigns. With all that has been mentioned above, this serves as some of the reasoning behind why any company that may be seen to be operating with a given market sector will choose to work with a full service digital marketing agency that will be able to fulfill all of the necessary digital marketing tasks for the organisation.

The content will have to modified along with the marketing funnel and the specific internet marketing channel that will be used to communciate with the customer and all of this will tie in to the type of business. This could be service type businesses such as beauty salons or; car repair operations as well as coffee shops or even restaurants and diners.

Certain business types can see customers make multiple purchases within a day [such as the traditional coffee shop or even sandwich shops or cake shops] and therefore any search engine social media marketing agency plan would of course be developed accordingly and; the expert digital marketing agency will be able to assist with setting any particular direction.

As the digital marketing world continues to evolve aloing with the increasing advancement in technology in general - it is proposed that the trend of working with external social media search engine marketing companies will continue to rise.


Sunday 10 November 2019

digital marketing customer loyalty rewards

Given that most functioning [service type] businesses are looking to grow their customer [through executing defined lead generation strategies] base, expand the recognition of the brand and in turn grow and accelerate the sales of products and services. It is with the use of customer loyalty and retention programmes that we see some of the most successful companies in the world accomplish the above.


When we refer to some of the more traditional ways of retaining customers and for encouraging them to come back into the business to in fact buy more; it is in relation to Customer Loyalty Programs for Small Businesses that we bring in the digital marketing component as this is how [with the appropriate use of technology] that they will be able to compete with some of the larger companies who are seen to be making use of such methodologies in order to maintain a competitive advantage.

 

So when we speak of the more traditional ways of implementing coupons and deals as well as operating customer retention and loyalty awards schemes we see that printed materials are used; as an example each time a cup of coffee is purchased then the cashier can mark off and verify the purchase so that when [say 5] a set amount of purchases has been made then something free can be given, In the case of a coffee shop it could be that for every four cups of coffee made within say a week then a free cup of coffee could be given to the customer.


When we refer to the use of technologies then this is where working with a full service digital marketing agency can really help a small business to get things implemented. As an example - instead of printing out cards and flyers; if the awards system could be implemented via the customer's mobile phone then this would lower the cost of implementation and allow the company to have more flexibility in terms of getting its digital marketing customer loyalty rewards system up and running.

Thursday 7 November 2019

implementing customer loyalty programs

When it comes to making the success out of any business, it means gaining a competitive advantage within the marketplace and to offer real value to target market customers and clients that the business hopes will come back into the business time and time again in order to continue to purchase products and services. In terms of gaining and maintaining a competitive advantage there are many tools and techniques within the digital marketing, social media and search engine tool kit that can be used to achieve the desired objective of the business.


If we are to find ways to make a success then it makes sense to take a look at that which the most admired companies are doing and when it comes to growing revenues; we see that implementing customer rewards and loyalty programs have been seen to cause customers to come back into the business time and time again, in addition to this we see that such programs cause customers to inform friends, colleagues and family about their positive experiences and therefore these people also give their purchase decisions to the company.


So with that said, we know that large corporates have large revenues and resource to invest in loyalty rewards programs but the question is often asked as to how to implement small business customer loyalty programs in order to be able to compete on some level in terms of retaining customers and rewarding them for their business.

Thankfully as digital marketing technology continues to progress - the smaller business owners are now able to gain some traction within the market place by using digital based customer retention strategies, this means that they do not have to take on all of the expense of printing cards and coupons but these can be implemented within the cloud and often executed using the customer's mobile phone.


Whatever the business, we are seeing as a trend those that operate in different market some of which we will reflect upon later on within this article - we see many of these companies choosing to work with a full service digital marketing agency to assist with any movement or direction in terms of implement digital customer retention strategies which may include a component of social media and search engine marketing.

Now, it is with that in mind we do know that being able to bring customers back into the organisation on a regular basis is something that will benefit certain types of businesses such as coffee shops, beauty salons, car repair and other retail operations will benefit from by rewarding customers with further discounts and free products for certain purchase amounts - think buy three coffees and get one free ! The question is, what directions will you be able to take your business in with the strategic implementation of a structured customers loyalty and rewards programme ?

Saturday 2 November 2019

google business reviews and the link to reputation management

From looking at the history books we know that a company can be see to be doing so well in terms of selling products and services and providing excellence in terms of customer service only for things to come toppling down all due to some bad publicity given by unhappy customers or just down to some unfortunate sequence of events that leads to customers boycotting the organisation.

So to the title of this article; we live in a digital marketing world where in so many cases it is that which people read on the internet in terms of what they are lead to believe about a product, service or ...

... the company that produces those products that will lead on to them becoming paying customers or even actively going out of their way to make sure that others to not give their business to a company in question.

It is with this in mind that companies now should be taking positive steps and actions in terms of harnessing the power of reputation management marketing in terms of actively collecting google business reviews from customers instead of merely leaving it to chance for customers to log in to google and to say how happy they have been with the service they have received. In most cases companies do not as a matter of process actively ask customers to go to google and to leave google business reviews as they do not have a functioning customer comments system in place.





This is where the use of a google customer business reviews platform comes into play so that companies can have their customer facing staff to actively interface with customers at the point of sale and to actively request that on the spot they go ahead and leave their high customer satisfaction ratings.


One of the best way to improve reputation management marketing for companies is to make use of the mobile phone through which to communicate with them; by actively asking then a larger percentage of customers will actively participate in boosting any company's digital [search engine and social media] marketing presence due to the fact that those google my business reviews have been seen to be one of the main information points that customers use before the make a purchase decision.