Forums and online communities offer a fantastic opportunity when it comes to strategic email marketing. If you're looking for somewhere that you can build and grow a list, then these can provide a fertile resource with lots of benefits. Here we will list some of them and provide tips on how to use them more effectively.
What Are Forums? And How to Find Them
A forum is an online community in the shape of a message board. Here, people can post questions, raise items for discussion and generally throw ideas back and forth. For anyone interested in a subject, this is a great place to meet like-minded people and to get and share information.
Unfortunately, forums are becoming increasingly scarce and to get the best out of this is to take advantage of a search engine and social media marketing services agency. Some big ones do still exist but in other cases they have been replaced by other online communities such as Sub Reddits. Either way, they can still be just as effective.
Provide Value
Whenever you get a group of people together with a similar interest this is always going to look like a nice, big, juicy target for an internet marketer. Thus, these forums tend to be on the receiving end of a lot of marketing and a lot of spam.
So if you sign up to a forum and then right away post a link to your landing page, you can bet that you're going to get deleted and banned. Oops. Instead then, you need to make sure you become an active part of the community and provide some value of your own. Contribute to the discussion, answer questions and demonstrate yourself to be an authority on your subject.
Then, only promote the company's customer subscriber opt in landing page or mailing list when it comes up naturally, if carried out effectively it should function as a core component as an internet marketing sales funnel. This way, when it does come up, people will know they can trust you and what's more they will actually like you.
You'd be surprised what a lot of good a little good will can do ñ you may even find that they help you to promote your list!
Using The company's Signature
If you do want to use a little trick to gain more exposure though, then you can always try adding your URL to your signature, some companies have found it useful to incorporate video marketing techniques into this form of customer communications. This is the passage of text that is automatically added to the bottom of every post and this is a nice subtle way that people can find out more about you - and your list - if they should be interested to.
