Ways To Drive Free Traffic To Your Landing Page

The more traffic that a company sends to its landing pages, the faster they will be able to build a customer database and email list. Traffic is essential to the success of building a prospect list and there are quite a few free [meaning you do not pay platforms for website visitors] traffic generation methodologies that may be utilised by a digital marketing agency strategy implementation. In this discussion, we will discuss what we believe to be some of the best no direct paying traffic methods - noting that there is of course a cost to writing content, market research, designing graphics and related activities.

Promoting Company Website Landing Pages
Assuming that the business in question already has a website, it makes total sense for the organisation to promote their product and service based landing page around the internet. If a company already has visitors coming to their business website site then you can use chatbot for business marketing strategies to engage customers and try and convert as many of the visitors as possible as they are able to into email prospects. If an organisation happens to have used a website design and development agency that has used the WordPress blogging platform for their website then it will be fairly easy to add a sidebar widget with an image of the products and service that the customer is interested in with a link to their landing page. 

 

Some businesses working with their choses digital marketing agency for business prefer not to use sidebars with their website and if this happens to be the situation, the website designer can create a custom footer to promote the said landing page. The business development strategy may dictate that popups are used to promote landing pages and there are a number of plugins available for WordPress that will enable the developers to do this. Whenever the digital marketing strategy for business developers add popups, they will in most cases make sure that it has a close button so the visitor is able to can control things. Once the business popup is closed, the business development digital strategy will ensure that it will not appear again on any other pages that the client prospect wishes to view.

Video Strategic Marketing
It is a fact that customers engage with videos in this day and age. If a company does not have a YouTube channel then they will need to work with a video marketing for business agency as they will be missing out on some excellent free traffic. Yes, it takes time for the Video Content Marketing Agency time and effort to design and create videos as well as upload them, but with a resources such as YouTube a company will always have the chance to drive viewers of those videos to their landing page. A internet marketing business strategy can dictate that a company turns blog posts into videos as an example. 

 

Any video that is uploaded to YouTube needs to provide value to customers just as email marketing agency quality content as well as incentives do. There are many tools available now that a search engine and social media marketing agency will use to assist them in creating professional looking videos for their clients. Depending on the type of business; it may well be recommended that someone from the business makes a personal appearance in at least some of the digital marketing strategy videos. This methodology will assist in creating trust with the audience of the company as prospects will wish to see who they are dealing with. If the management of the company have phobias about doing this then if makes sense for them to get over them and get involved with putting their face into the marketing material.

Social Media Business Marketing
Many of the Social media marketing platforms offer a great opportunity for companies to gain new email subscribers and they can also be used with chatbot marketing customer interaction strategies. If the company has an Instagram account then they should add the URL of the landing page in the bio profile. The business digital marketing strategy execution should include adding posts to Instagram that encourage prospective customers to visit the page. If the business does not have a Facebook Page then one should be created immediately. 

 

The execution of the business development internet planning may mean that "call to action" buttons are added to the Facebook Page which will take business followers directly to specific landing pages. Again, it should be stated that the internet marketing content agency will create posts that encourage this. When it comes to Twitter companies can create a “pinned tweet” that contains the link to product landing pages. This will always appear at the top of the business profile. In terms of Pinterest, this can be used to drive free traffic to landing page as well.

Participating in freebies & giveaways
In some business market sectors there can be regular giveaway events where the company is able to giveaway valuable services or products in exchange for an email subscription.

The above can be considered and utilised and incorporated into core digital marketing agency strategy execution plans.