channel marketing business development

Amongst the many moving parts that exist when it comes to effectively developing a core business development and marketing strategy [which these days will include a coherent social media and search engine marketing component] one of the key fundamentals is that of channel marketing. Simply put any company makes use of channels which are paths or routes that run from the company through to the end user customer.

 
These channels can become very complex when we consider the topic of distribution channel marketing through to that of say using facebook marketing as a means of communicating with the customer. So - these paths [which will be clearly identified by any business development consultant at the outset] are used for two main purposes, the main reason for using channels to market is to communicate the value proposition of the company directly through to the client in order to provide value in order to guide them through the defined marketing funnel, educate them through to the point that they become paying customers.

One aspect of channel marketing is therefore to actually market the products and services, today we make use of digital marketing which of course encompasses social media marketing, search engine marketing which all relates to blogging, content marketing ...

... video marketing, chatbot marketing including twitter marketing and many other facets of marketing a business on the internet. The other aspect is to provide a digital component of the products and services or to provide a more closer experience of the company, its branding marketing along with the products and services that it delivers into the marketplace at large.

Many companies ask when working with a marketing strategy consultant - what to do if we provide hard physical products ? the first thing to do would be to develop a video marketing component that may give the customer an online closeup experience of the product; these video marketing techniques can be ...

... loaded into a membership site and all of those who access the material can be classified as moving down through to another level of the marketing funnel.

So any small business, marketing professional or entrepreneur or SME for that matter can make use of core business development channel marketing principles in order to more completely develop their business development strategies in order to more closely match the needs of the end user customer which in turn will culminate in increased product sales and revenues.