Whether or not companies are actively involved with the development and execution of their own digital marketing strategy development and execution; the owners or those responsible for the marketing of the business will have a level of understanding that having solid Google Business Reviews is something that can only serve to enhance the reputation of the business in question.
The more technically minded marketers and business people will know that positive google reviews using business reputation management software serve to have a positive impact when it comes to search engine rankings - we do know that search engine algorithms continue to evolve, but for sure if one's business shows up within the search engine ranking positionings with a good collection of google reviews associated with it; this can only be a good thing for the business in question.
Now with that said - from a process driven marketing perspective the question arises ...
"how do we as business owners consistently get customers to leave their feedback and post google reviews" ?
... well the response is first of all to ask the customer as a matter of process and to be able to add some level of automation to the whole process. We do know that if customers are asked to leave reviews then we will end up with more reviews [just from a probability statistics point of view], this is as opposed to leaving it to chance for the customer to be so satisfied that they at a later date leave a review.
So just imagine the typical day in say a beauty salon business,
restaurant, estate agencies or maybe a financial advisor. Some of these
businesses may service 100s of clients in a day which in many cases
should results in 10s of google reviews on a daily basis - but in most cases it does not why ?
a) because the customer is not being asked to leave those reviews and;
b) there is no process or automation within the business for collecting reviews ...
... in addition to
merely receiving the google reviews, the feedback that customers leave
can be collated and used as material to shape any ongoing marketing
planning. This will mean that strategy is developed based on actual thoughts and feeling of customers as opposed to guessing what the customer wants.
There will continue to be an ongoing rise in the attention that customers pay to their online reputation management and as businesses invariably need to focus in on their core competences and servicing their clients, this is where Automated Customer Online Reviews platforms such as that offered by BestBusinessReviews.co.uk come into play.
The system provides three main components that can assist a business with their online reputation management, i.e.
a) collect google business reviews
b) collate customer feedback
c) expand business presence via social media sharing
In addition to the points made above it is convenient that the platform works directly with the customers mobile phone, all that needs to happen is for the customer facing staff to enter the mobile number into the dedicated portal and then the process will begin.
The business will receive google business reviews that will be displayed direct of google, customer feedback will be collated within the online portal and monthly reports will be provided and those happy customers will be able to share the customers information directly on the customers facebook page .....
..... which will serve to expand the reach of the company as the customers friends will be able to view the positive customer experiences; this is as opposed to posting just on the company's facebook page where only those associated with the business and the facebook page will view the positive comments.
..... which will serve to expand the reach of the company as the customers friends will be able to view the positive customer experiences; this is as opposed to posting just on the company's facebook page where only those associated with the business and the facebook page will view the positive comments.
As we continue to live in a search engine centric and internet enabled world - people will continue to look to google business reviews before making a purchase decision - having a defined process, system and automation in place will serve to move the business forwards.
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