Part of the function of the search engine robots and
spiders is to go on to return all of the information that it learns from
visiting a particular company’s website and this is then in turn deposited into
a central database, here the data is indexed and kept in place for future
reference.
Note that all of the links destinations that the
company has within the content on its website will get indexed as well – so it
makes send to be sure to ensure that relevant content is referenced – it may be
worthwhile spending the time working with a full service digital marketing agency in order to reference other relevant content that is to be found on the
same organisation’s website.
Some robots and spiders will only index a certain amount
of pages on any given website, with that said it is wise to take note of the
number of pages that is actually built on a given website as the referencing of
these pages will need to be taken into consideration.
As a part of the search engine marketing and ranking
process the robots will periodically return to the company website in order to
check for any of the information that has been modified or made more relevant.
The amount of times that this happens is actually determined by the design and
algorithm that has been designed into the search engine.
A search engine spider can be viewed like a book which
comes with an index or table of content, it contains the actual content and the
contextual links and references for all the company websites that is comes
across during its content scouring process. Depending on the social media
search engine marketing process that has been developed, this could end up
running into numbers that run into the million pages a day that have been
indexed.
When a potential customer makes a query via the search
engine to locate information, news or other content that may related to a
business brand, products, goods and other services – the engine actually
searches through its indices which was created during its robot enquiry and not
by actually searching the internet. Different search engines will therefore
produce different ranking results due to the fact that not all search engines
use the same algorithm and in addition to this they will have different indices
that they look to in order to determine the rankings.
All of the above are to be incorporated into a SalesProcess & Business Development Consulting Service along with the digital
marketing agency’s expertise that is applied to the organization. In addition
to this note that one of the things that search engine algorithms scan for is
the frequency and location of keywords on a company website and associated
pages, but it is important also to note that these sophisticated algorithms are
also able to detect over use of certain keywords or what is called spamdexing.
In conclusion, in addition to all that has been said
– the algorithms also analyze the way that content pages link to other pages both
on the main company website as well as to other content pieces found other
places on the internet.
A part of the digital marketing agency process will
be to check how the pages link to each other, these expertly programmed and
sophisticated algorithms are able to both determine what the content of the
business is about, so then it is important to ensure that the keywords of the destination
linked pages are similar in subject matter to the keywords on the originating
page.
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