Are You Neglecting These 5 Effect Marketing Strategies ?

These days many of us are normally used to be swimming in tweets, promoted Pinterest Pins, LinkedIn articles, and Facebook posts and wondering if all that social media effort is really paying off in getting and keeping loyal customers when it comes to promoting and advertising our small business operations.

The old adage 'half of the company's marketing is working I just don't know which half' is especially true in this age of multi touch conversions that end up turning into leads. A client can go down so many paths these days, finding a company on social media and then googling the business name only to finally pull the trigger and turn into a client through a remarketing ad where you are promoting a special .....

..... Sound complicated ? Well that is because it is and one reason why business owners choose to take a video digital marketing training course in order to gain the skills that are they are in need of to effectively develop and execute a coherent search engine and social media marketing strategy that connects in to the top level business development plan of the company in question.

As we are firmly in the age of marketing using the internet and we also see that company owners choose to use a digital marketing agency for small business, it can be easy to overlook some tried-and-true foundational marketing strategies that really help you boost your bottom line.
Try these low-tech, low-cost solutions.

Unique Business cards. A small thing, but your business card may be your most valuable marketing asset. Potential customers really do save these for later, so make sure that yours stands out above the crowd.

Free gifts. These don't have to be big. They just have to show your audience that you are thinking about their needs, so that when it comes time to call for products or services, you are the first company that comes to mind.

Signs. Don't overlook this simple way to nudge customers in the right direction. A sign that says "Host your next party here" or "Call us for a free estimate" can catch your customer's eye and imagination at just the right time. Whether it's a billboard or the side of your vehicle, signs only have to be designed once and have a large audience reach.

Brochures. As the world gets inundated with emails and social media posts, more and more people look forward to holding something tangible in their hands that they can flip through at their leisure. A well-designed brochure can showcase your offerings for potential or repeat customers.

Newspaper ads. Although it's often thought that newspapers are dead, local newspapers are thriving. They give neighborhood residents a quick look at what matters most to them, and they are a great way to reach your target audience as a local business.

Usually with most businesses there is a certain percentage of low hanging fruit that you can take advantage of through the techniques above -when companies take on ongoing digital marketing training as a matter of course they then provide themselves with a competitive advantage and the ability to connect with target market customers. Sticking to the basics allows companies to build a base of stability in regards to incoming business.

Only after that is achieved can a business experiment with more sophisticated forms of funnel marketing which is a core component of business internet marketing strategy execution and involves carefully guiding new leads [typically - although these can also be used with existing clients] through a set process that will introduce them to ranges of products and services that they may be interested in. This of course would be driven by the content marketing aspect of the business development plan - this would be used to product content that will in turn be published and used to draw customers into the business.