What To Look Out For In A Chatbot Marketing Platform

Whenever a company decides to implement chatbots as a key component of their business development strategy they will need to use the best possible technologies available. There are several chatbot marketing agency platforms available today and they all provide different features and functionality.

Investing in working with a digital marketing agency that provides the necessary technology is not a cheap thing to do so you need to ensure that you choose a platform that fulfils all of your requirements. To help you make the right decision, we will explain what you need to look for with a chatbot platform in this article.

Are there limitations on the Number of Chatbots you can Create ? When you first start out with chatbots you may think that you will only need one or two. But after experiencing success with them it is likely that you will want to create more. You are likely to use different channels for your business such as your website and your social media profiles.

Check to see if there are any restrictions on the number of chatbots that you can create with a specific platform. Also look to see if you have the freedom to create chatbots that perform different tasks such as product and services sales, customer service and lead generation.

Can you create Chatbots for different Channels ? A lot of full service digital marketing agency chatbot platforms will allow you to create chatbots for different channels these days. You can create a chatbot for your website and your mobile application as well as for your social media profiles. The rules on chatbots change often with social media channels so you want to go for a platform that understands this.

Does the Platform have Templates ? Some chatbot platforms have ready made templates for chatbots. What this means is that they will have created chatbots already for specific purposes that you can edit and make your own. It can be a lot easier for you to start your chatbot building when you have a template to work from.

What Technology does the Chatbot Platform use ? We recommend that you only chose a chatbot platform that utilizes artificial intelligence and machine learning technology. Check to see if the platform has natural language processing as this is important for understanding conversations between humans. 

Are the Chatbot Creation Tools easy to use ? You do not want to have to pay an expensive programmer to create your chatbots and make changes to them. Usually, a chatbot platform will have drag and drop visual tools that anyone can use to setup their chatbots correctly. But you cannot guarantee this so you must check what chatbot building tools the platform provides and how easy they are to understand and use. Also see what training support the platform offers so that you can learn how to build your chatbots in the fastest possible time.

What Analytics capabilities does the Platform have ? Once your chatbots are live it is essential that you closely monitor them to see how they are performing. You will need a series of metrics that will provide you with the insight that you need. Does the chatbot platform have its own analytics features? You will need to setup specific chatbot metrics that meet the needs of your business. Will the chatbot platform allow you to do this? Some chatbot platforms will integrate with chatbot analytics programs and this could be the right solution for you.